The Brotherhood Calls For Change

By: Jimbo Brown 

African American sports figures have took a stance for equality for their race throughout history. Greats such as Muhammad Ali, Kareem Abdul-Jabbar and Tommie Smith have publically expressed their position when the spotlight was on them. Wednesday night, The Espy's Award Show took place. The Brotherhood kicked off a night that is full of laughs and “best of”, with a social conscious intro.

The black community has been waiting for our role models to use their platforms for other than for profit. The Brotherhood called out to their fellow athletes to step up and become the change we need. Start to invest their time, effort and resources back in their communities to better our situation. The cease of gun violence such as events that happened in Dallas and Orlando has to cease. The innocent lives of African Americans being taken were the catalyst for this intro. Being black in American and the things we go through resonates with the successful. No matter their status they know what it is like being racially profiled.

We are moving in the right direction as a society. Athletes can’t be scared to lose endorsements or relationships because they have a specific opinion. Their voices will inspired others to get out and start the process.

"Keep The Main Thang The Main Thang" Athlete Talk Edition

1936 Long Jump Gold Medalist

"The battles that count aren't the ones for gold medals. The struggles within yourself--the invisible, inevitable battles inside all of us--that's where it's at." - Jesse Owens (Four-time Olympic gold medalist.)

Growing up, Jesse Owens was one of the most used in school for your yearly Black History Project. Every year all the basics will be covered, he was the first African American Olympian to win 4 Gold Medals. One major detail is always glossed over; he accomplished this magnificent feat in 1936 at the start Hitler’s reign. He defeated hatred filled Nazi Germany, where Africans was portrayed as inferior to the more superior Aryans. Breaking world records on the way to four gold medals he continues to inspire generations now to aspire. Against all odds, Owens broke thru segregation and racism not just in America but miles away in Germany.

Women Tee, designed by @LSDoomGFX.

Mens Tee, designed by @LSDoomGFX.

This month Athlete Talk wants to highlight Blue Chip Collection celebration of Black History Month. In preparation, the concept “Keep The Main Thang The Main Thang” was born. The phrase was made legendary by Walt “Diesel” Frazier and resonated with his players at 

Miami Carol City High School. BCC takes this time to remind us that we have to remain focused on our dream. To push the culture forward we first have to become the best version of ourselves before we can impact the culture as a whole. At some point Jesse Owens had to do what was best for him to elevate his talents to impact Black History.

For more information, log on to BlueChipCollection.net. Use the pre-sale code "BLACKCHIP" to receive $15 percent off.